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Speranza – Centre for Communication Studies is a sister concern of Simulations Public Affairs Management Services Pvt. Ltd., an independent Public Affairs Management Firm and a creative thought-leader in strategic communications in western & central India.

Speranza -Centre for Communication Studies aims to educate and intellectually stimulate existing practioners and non practioners in the field of communications studies while exposing the students to various multi dimensional aspects of the Public relations arm within the industry. The Certificate programme in Public Relations provides a strong foundation in the fundamental functions of Public Relations. Learn the ropes of Public Relations, Corporate Communications, Media Management, Image building, Brand Management, Corporate Relations, Government Liaison and Advocacy from the industry experts.

The course is spread over a period of 4 months.

Why Public Relations?
In an increasingly competitive and global business environment, the ongoing demand continues for individuals trained in public relations, communications, and media relations.

The ASSOCHAM survey confirms the trends that a large number of corporate are opting to rope in PR professional for their increased sales turnover as one of finest marketing strategies.

A majority of PR professional said that in the economic boom, a huge competition has emerged for brand building as result of which PR agencies are in demand and quoting a very market driven prices for their services for which takers are available.

Since demand for PR professional is rising and so are opportunities galoring for relationship industries and it is because of this reason it has shown a growth rate of about 22-25% in last couple of years which has now risen to 32% and the trend will continue in future and even grow for better. ( ASSOCHAM report – 2012).

Who Should Enroll?
The Certificate in Public Relations is designed to provide the public relations practitioner, small business owner, and those interested in entering the field of public relations with the knowledge, skills, and abilities critical for success.

Graduates from Arts & Commerce discipline should enrol in this course to get a swift entry into the Public relations sector. Marketing, Advertisement, Media & Sales professional should join this course to increase their employability in Public Relations. Start-up entrepreneurs should join the course to learn the ropes of Public relation for their own business.

Completion of the certificate demonstrates evidence of specialized educational achievement in public relations. The certificate will get you industry ready in just 4 months.

Is it the Right Career for Me?
To check whether a career in public relations is the right one for you, understand how good you are at communicating with others and whether you have a passion for media related tasks and events. If you are an avid reader and follow everyday news closely, if you are interested in exposure to various industries, if you like networking with corporate & media, if you enjoy the high adrenaline rush of product launch then PR would be the right choice for you.

"PR is one of the 10 fastest-growing professions in the next 10 years (Fortune), PR skills have never been more relevant or greater in demand, there is dearth of trained PR professionals. PR education allows you to become an entrepreneur in less than 3 years. It opens doors to journalism/marketing/event management/advertising, while a journalist, event-manager or marketing professional may not be good at communication. Student-applicants with excellent command over English, a strong vocabulary, computer knowledge, positive attitude, pleasing personality and readiness to be a team-player can be trained to be thorough PR pros." - The HINDU